Before starting your marketing business, here’s what you need to know
Do you feel the calling to create your own marketing agency or go freelance? Or do you just want to know how a marketing agency works? Learn from CEO and Growth Lead of Organic Growth Marketing, Nigel Stevens, who told us what to know (and avoid) when starting a marketing business, where to find clients and get referrals, and how to make an impact at a new business.
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Some of the other ideas we discussed include:
🎯 Masquerading as other roles when you run your own business (eg salesperson) but the key is focusing on what built your reputation in the first place.
⏩ If you receive a project that you think you can’t do well, but know somebody who can, pay it forward. Marketers who help each other can grow together.
📔 Read widely. You’ll find inspiration in books and stories that will be applicable to life and business in unexpected ways.
💪 Overcoming imposter syndrome is a continuous game when you run a business, but you won’t learn until you’ve ‘chewed enough glass’.
QUESTIONS ASKED:
When did you get this calling to run your own agency, how did you know you wanted to make that jump?
What characteristics do you think someone needs to run their own marketing business?
What are the first steps I need to take if I wanted to start my marketing agency tomorrow
What are the things I should avoid or at least be aware of?
How to find clients and get buy-in. Tips to get buy-in from anybody.
What are the first questions you ask to understand their growth strategy and know how you can make an impact?
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