How to build a podcast (and create a community with it)
My first interview on the show is with Pavlo Pedenko, product manager of Wise, who shared his learnings on building The Product & Growth Show - a well-known podcast for product managers and marketers in Ukraine.
We spoke about what to do first when starting a podcast, how to reach your audience, and got quite drunk on tequila.
Some of the other ideas we discussed include:
🎯 Focusing on big-name guests for your podcast can tangle you up in NDAs and red tape. Invite guests who you can have an open and valuable conversation with.
🌀 Building a small community (your ‘tribe’) for the podcast, and somewhere where they can interact, keeps you motivated and keeps production momentum going. For example, Pavlo built his podcast tribe in Soundcloud.
⏰ The organic discoverability of TikTok is insane and should be considered as an experimentation tool for marketers. (By the way, Idea Shots is on TikTok here).
OUTLINE:
00:00 - 03:45: Welcome and shot number 1
03:45 - 06:45: Why did Pavlo start the Product & Growth Show?
06:45 - 09:45: What do you need to start a podcast?
09:45 - 13:02: The motivation to keep your podcast going (building your tribe)
13:02 - 19:15: Ideas to distribute a podcast
19:15 - 24:47: What to avoid if starting a podcast from scratch
24:47 - 28:55: How to reach out to guests
28:55 - 29:46: Shot number 2
29:46 - 34:41: How to rank on podcast platforms? (and a request for Ahrefs)
34:41 - 39:35: How to prepare for podcasts
39:35 - 50:09: Intro to SNAPSHOTS (and shot number 3)
50:09 - 53:00: Shot number 4, outro, big ol’ CTA
