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Kurt Vonnegut’s 8 creative writing rules changed how I write stories
Story Thomas Cox 01/05/2025 Story Thomas Cox 01/05/2025

Kurt Vonnegut’s 8 creative writing rules changed how I write stories

These eight witty writing rules from a literary master can help you through storytelling roadblocks, edits, and give your writing meaning.

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The Chekhov’s gun checklist: How to edit your writing so each detail matters
Story Thomas Cox 08/03/2025 Story Thomas Cox 08/03/2025

The Chekhov’s gun checklist: How to edit your writing so each detail matters

Write with purpose using Chekhov’s Gun. Get 5 steps to set expectations, deliver payoffs, and cut unnecessary details for clearer, more impactful writing.

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Making the case for hypnagogia — the creative hack bosses hate
Creativity, Story Thomas Cox 16/02/2025 Creativity, Story Thomas Cox 16/02/2025

Making the case for hypnagogia — the creative hack bosses hate

What is hypnagogia, the creative state used by geniuses like Dalí and Edison? Discover how it boosts problem-solving and creativity (plus, how to justify a desk nap like a pro).

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Write headlines that hook: 6 principles from psychology, publishing, and poetry
Content & Copywriting Thomas Cox 08/02/2025 Content & Copywriting Thomas Cox 08/02/2025

Write headlines that hook: 6 principles from psychology, publishing, and poetry

Don’t write your next headline without reading this.

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Feeding the lake: How personal content still wins in the age of AI
Content & Copywriting, Story Thomas Cox 26/01/2025 Content & Copywriting, Story Thomas Cox 26/01/2025

Feeding the lake: How personal content still wins in the age of AI

When AI can spew up an article in seconds, is writing becoming meaningless? Here’s why content needs to be personal to reach audiences more than ever (and why online writers should keep the faith).

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10 Ageless Ogilvy lessons for today’s writers and marketers
Content & Copywriting Thomas Cox 15/11/2024 Content & Copywriting Thomas Cox 15/11/2024

10 Ageless Ogilvy lessons for today’s writers and marketers

The principles of “the father of advertising," are still relevant today. Here are ten timeless writing lessons from the man himself.

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I tried 6 nootropics for creativity — here’s what happened to my writing
Creativity Thomas Cox 26/10/2024 Creativity Thomas Cox 26/10/2024

I tried 6 nootropics for creativity — here’s what happened to my writing

I tested 6 natural nootropics in a search for my ultimate writing supplement stack. But which ones made the cut?

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Hemingway’s iceberg theory: How to infuse your writing with subtext and realism
Story Thomas Cox 18/10/2024 Story Thomas Cox 18/10/2024

Hemingway’s iceberg theory: How to infuse your writing with subtext and realism

Hemingway’s stories force you to read between the lines. Here’s how writers can follow in his footsteps by infusing their writing with subtext and realism. 

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Brainstorming without the BS: 4 Creative sessions that actually solve problems
Creativity, Content & Copywriting Thomas Cox 12/10/2024 Creativity, Content & Copywriting Thomas Cox 12/10/2024

Brainstorming without the BS: 4 Creative sessions that actually solve problems

If you want to bring the best out of brilliant minds in the room or generate ideas alone, these are four magic brainstorms you can rely on time and time again.

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Stephen King’s writing routine: 10 lessons in being prolific
Creativity, Story Thomas Cox 13/09/2024 Creativity, Story Thomas Cox 13/09/2024

Stephen King’s writing routine: 10 lessons in being prolific

It’s hard to name a writer who has impacted culture and media more than Stephen King. But how did he do it? Let's explore his writing routine.

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Creative constraints: How limits inspire limitless creativity
Creativity, Content & Copywriting Thomas Cox 07/09/2024 Creativity, Content & Copywriting Thomas Cox 07/09/2024

Creative constraints: How limits inspire limitless creativity

Freedom is a killer of creativity. Limits are the spark that keeps our ideas focused, and brings them to life.

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7 Copywriting formulas found in the workshop of top copywriters
Content & Copywriting Thomas Cox 21/06/2024 Content & Copywriting Thomas Cox 21/06/2024

7 Copywriting formulas found in the workshop of top copywriters

Top copywriters have used timeless copywriting formulas for decades. Let’s check out how to use seven of them to sell products and services—even if they’re as lame as the ones in this article.

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The 5 brainwave states & how to use them for creative insight
Creativity Thomas Cox 11/05/2024 Creativity Thomas Cox 11/05/2024

The 5 brainwave states & how to use them for creative insight

Slower brainwaves lead to creative, meditative, and transcendent thought patterns. Here’s how to access them for creative insight.

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The prism of self: How to create unique content from your experiences
Creativity, Content & Copywriting Thomas Cox 05/05/2024 Creativity, Content & Copywriting Thomas Cox 05/05/2024

The prism of self: How to create unique content from your experiences

The gifts of leaning into your prism of self? New insights to share, and resonance with your readers.

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Divergent thinking & convergent thinking: Train these 2 cognitive elements for infinite ideas
Content & Copywriting, Creativity Thomas Cox 21/01/2024 Content & Copywriting, Creativity Thomas Cox 21/01/2024

Divergent thinking & convergent thinking: Train these 2 cognitive elements for infinite ideas

Master these 2 cognitive elements of creativity, and you’ll tap into the source of your best ideas.

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The 12 Archetypes: The psychology of creating original characters and brands
Creativity, Story Thomas Cox 06/08/2023 Creativity, Story Thomas Cox 06/08/2023

The 12 Archetypes: The psychology of creating original characters and brands

What are the 12 archetypes, and how can they help you create compelling characters and differentiated brands? Let's unpack what writers can learn.

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Imitate, then innovate: How to use copywork to develop your unique writing style
Content & Copywriting Thomas Cox 01/08/2023 Content & Copywriting Thomas Cox 01/08/2023

Imitate, then innovate: How to use copywork to develop your unique writing style

How does it feel to write a masterpiece? Find out with copywork, and use it to improve your writing.

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Understanding Flow State: A life of optimal focus and creative joy
Creativity Thomas Cox 14/07/2023 Creativity Thomas Cox 14/07/2023

Understanding Flow State: A life of optimal focus and creative joy

The flow state is one of life’s greatest joys. So how do we enter it more often? Here’s a simple breakdown.

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Neil Gaiman’s writing routine (and why writers need boredom)
Content & Copywriting, Creativity, Story Thomas Cox 10/07/2023 Content & Copywriting, Creativity, Story Thomas Cox 10/07/2023

Neil Gaiman’s writing routine (and why writers need boredom)

Neil Gaiman’s weapon for non-stop focus, even on the days he doesn’t feel like writing? Boredom.

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The creator’s podcast playlist: 8 shows to unlock your creative potential
Creativity Thomas Cox 22/01/2023 Creativity Thomas Cox 22/01/2023

The creator’s podcast playlist: 8 shows to unlock your creative potential

From interviews with successful entrepreneurs to tips on how to overcome creative blocks, these podcasts offer inspiration for any creative individual.

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