A rapper’s view on writing songs, shooting videos, & finding uniqueness
How do you get a goat in a music video? Welcome to the mad world of French rapper Mazzington. We enjoyed some Jäger shots and discussed how he creates and releases new music - all the way from finding a beat to releasing the song to the public.
You’ll learn about the hard work behind finding your unique style, how to collaborate with other artists and creators, and owning the process so you can live without regret.
We discussed ideas like:
💎 The importance of quantity for quality. Mazzington would create 10-20 songs before his producer pointed out a great track. Pressure makes diamonds.
🤝 How real collaboration boosts the quality of content. Mazzington worked with models, dancers, and actors, who were keen to get shots and scenes for their portfolio. Give just as much as you take.
📷 The struggle of maintaining relevance with Instagram and YouTube’s algorithms, and the importance of building anticipation before a release.
🎶 How to create and launch a song from start to finish. Deciding on a beat, a colour, and the right words, to eventually shoot a video.
P.S. He also explains why he shot a music video in a BDSM club.
QUESTIONS ASKED:
When did you know you wanted to create music?
How do songs come to you? What comes first: Concept? Beat? Lyrics? Style?
Talk me through completing a song from start to finish. Do you have a routine or structure that works for you, or does it change?
Social media for independent artists: how do you work with the algorithm?
Music video production: How do you develop the concept and shoot it?
How do you collaborate with others: models, artists, stylists, for music videos?
🎬 Want a quick preview? Here’s a clip:
