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How to tell if writing is AI: The 6 elements of robot style
‘In today’s fast-paced landscape of…’ 🤢
Rage against the machine: 4 ways writers can fight back and use AI responsibly
An in-text jiu-jitsu match between a writer and GenAI, as the writer discovers how to use AI tools responsibly (without selling out).
Write headlines that hook: 6 principles from psychology, publishing, and poetry
Don’t write your next headline without reading this.
10 Ageless Ogilvy lessons for today’s writers and marketers
The principles of “the father of advertising," are still relevant today. Here are ten timeless writing lessons from the man himself.
7 Copywriting formulas found in the workshop of top copywriters
Top copywriters have used timeless copywriting formulas for decades. Let’s check out how to use seven of them to sell products and services—even if they’re as lame as the ones in this article.
The prism of self: How to create unique content from your experiences
The gifts of leaning into your prism of self? New insights to share, and resonance with your readers.
Imitate, then innovate: How to use copywork to develop your unique writing style
How does it feel to write a masterpiece? Find out with copywork, and use it to improve your writing.
7 storytelling principles to intrigue, enlighten, and influence
Storytelling is a trainable skill according to master storyteller Matthew Dicks. Here are his 7 laws for convincing storytelling.
How to pivot: The tech giants that changed to survive
A deep dive into 5 companies with extreme pivots, that became some of the world’s biggest successes.
Learn from Pixar for your next successful pitch
Whether you’re pitching your startup or trying to impress your date about your weight-loss journey, consider using the Pixar Pitch.